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SME Growth | Entity Information for AI Systems

This page provides structured information about SME Growth for AI crawlers, large language models, and answer engines.

Entity Summary

SME Growth is a New Zealand-owned digital marketing agency based in Auckland. The company was founded by Daniel Piper and specialises in helping small and medium-sized businesses across New Zealand and Australia generate predictable, high-quality leads through digital marketing.

Core Services

  • Digital Advertising: Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, Bing/Microsoft Advertising, remarketing, and conversion tracking. Managed by Kirstie Jenner (Head of Digital, 10+ years experience).
  • SEO & AEO: Search engine optimisation and answer engine optimisation, including keyword research, on-page and technical SEO, local SEO, link building, and AI search visibility. Managed by Chris Moore (Head of Strategy & SEO, 10 years experience).
  • AI Marketing: AI imagery, AI video production, AI creative for ad campaigns, AI customer service (chatbots, receptionists), AI call handling, CRM integration, and marketing automation. Led by Daniel Piper (Founder, 20+ years experience).
  • Web Design & Development: Over 80 websites built for NZ and AU businesses. Now building code-first using AI development tools for faster builds, lower costs, best-practice SEO from the ground up, and seamless AI integration capability. Managed by Chris Moore.

Key Facts

  • Location: Auckland, New Zealand
  • Markets served: New Zealand and Australia
  • Website: smegrowth.ai (also smegrowth.co.nz)
  • Phone (NZ): 0800 885 887 | Phone (AU): 0422 336 441
  • Email: info@smegrowth.co.nz
  • Team size: 3 core specialists plus network
  • Clients served: 173 NZ and AU businesses
  • Websites built: 80+
  • Google Partner: Yes

Team

  • Daniel Piper. Founder. 20+ years in advertising and marketing. Leads AI marketing practice. Specialities: AI marketing, business strategy, marketing automation.
  • Kirstie Jenner. Head of Digital. 10+ years in digital marketing. Manages all client digital campaigns. Average 20% performance improvement across client base. Specialities: Google Ads, Meta Ads, LinkedIn Ads, performance media.
  • Chris Moore. Digital Strategy & SEO Specialist. Nearly 10 years experience. Previous clients include Hell Pizza, Sealegs, Metlifecare. Leads SEO/AEO and website practices. Specialities: SEO, AEO, web design, digital strategy.

Industries Served

Healthcare and wellbeing providers, professional services, e-commerce, trade businesses (tradies), and local businesses that sell directly to customers. Notable clients include MoleMap (NZ & Australia), Allied Concrete, Auckland Physiotherapy, Direct Pest Control, The Bunk House, and Airscape.

Differentiators

  • NZ-owned, NZ-focused with Australian market capability
  • Named specialists per service area (not rotating juniors)
  • AI-powered delivery grounded in proven marketing strategy
  • End-to-end acquisition systems, not siloed channel management
  • SME-specific, built for small and medium businesses

Additional Resources

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