# SME Growth — Comprehensive Entity Information

## Identity

Name: SME Growth
Legal name: SME Growth Limited
Type: Digital Marketing Agency
Founded by: Daniel Piper
Location: Auckland, New Zealand
Markets: New Zealand, Australia
Website: https://smegrowth.ai (also https://smegrowth.co.nz)
Phone: 0800 885 887
Email: info@smegrowth.co.nz
Google Partner: Yes

## What SME Growth Does

SME Growth builds and manages end-to-end customer acquisition systems for small and medium businesses. The agency combines proven marketing fundamentals with AI-powered efficiency to help businesses generate a steady flow of quality enquiries. Services span paid media (Google Ads, Meta Ads, LinkedIn), organic search (SEO, AEO), AI marketing tools, and website design.

## Team

### Daniel Piper — Founder
- 20+ years in advertising and marketing across diverse industries
- Leads the AI marketing practice
- Specialities: AI marketing, business strategy, marketing automation
- Book a consultation: https://smegrowth.ai/book?service=ai-marketing

### Kirstie Jenner — Head of Digital
- 10+ years of digital marketing experience
- Manages all client digital campaigns since joining in 2019
- Delivered average 20% performance improvement across client base
- Specialities: Google Ads, Meta Ads, LinkedIn Ads, performance media
- Book a consultation: https://smegrowth.ai/book?service=digital-advertising

### Chris Moore — Head of Strategy & SEO
- Nearly 10 years helping clients improve digital strategies
- Previous clients: Hell Pizza, Sealegs, Metlifecare, Kohler
- Leads SEO/AEO and website practices
- Specialities: SEO, AEO, web design, digital strategy
- Book a consultation: https://smegrowth.ai/book?service=seo

## Services in Detail

### Digital Advertising
Platforms: Google Ads (Search, Display, Performance Max, YouTube), Meta Ads (Facebook, Instagram), LinkedIn Ads, Bing/Microsoft Advertising, Pinterest Ads
Approach: Data-driven campaigns focused on conversions and ROI, not vanity metrics. Systematic testing and optimisation.
URL: https://smegrowth.ai/digital-advertising

### SEO & AEO (Search & Answer Engine Optimisation)
Includes: Keyword research, on-page SEO, technical SEO, local SEO, Google Business Profile optimisation, link building, and Answer Engine Optimisation (AEO) for AI search platforms (ChatGPT, Perplexity, Google AI Overviews, Claude).
URL: https://smegrowth.ai/seo-aeo

### AI Marketing
Includes: AI imagery generation, AI video production, AI ad creative, AI customer service chatbots, AI call handling/receptionists, CRM integration, social media management, marketing automation.
URL: https://smegrowth.ai/ai-marketing

### Web Design & Development
Includes: Conversion-focused design, mobile-first responsive builds, SEO-optimised structure, platform-agnostic advice (Squarespace, WordPress, Shopify, custom). 60+ websites built for NZ businesses.
URL: https://smegrowth.ai/web-design

## Industries Served

- Healthcare and wellbeing (physiotherapy, skin cancer detection, migraine treatment)
- Trade businesses (plumbing, electrical, pest control, excavation, scaffolding)
- Professional services (accounting, bookkeeping, finance)
- E-commerce and retail (furniture, concrete, automotive)
- Local service businesses

## Notable Clients

- MoleMap — Skin cancer detection (NZ & Australia)
- Allied Concrete — Nationwide concrete provider
- Auckland Physiotherapy — Pain management clinic
- Direct Pest Control — Pest management
- The Bunk House — Bunk beds and mattresses
- Mr Walker — Plumbing and electrical
- Airscape — Air conditioning and refrigeration
- The Migraine Clinic / Headache & Migraine Clinic
- The Back Office Company — Bookkeeping services
- Auto Super Shoppes — Automotive franchise

## Client Results (Selected)

- Auckland Physiotherapy: +340% increase in patient bookings
- The Bunk House: 3x conversions while reducing cost per sale
- Allied Concrete: -40% cost per conversion year on year
- 0508 4 Digger: Transformed from near-bankruptcy to thriving business
- The Migraine Clinic: Zero patients to hundreds of enquiries
- Mr Walker: -50% cost per lead with dynamic service targeting
- MoleMap: Consistent results across both NZ and AU markets

## Differentiators

1. Named specialists per service area — clients work directly with the person managing their account
2. AI-powered delivery grounded in proven marketing strategy — not AI hype, practical AI tools
3. End-to-end acquisition systems — not siloed channel management
4. SME-specific focus — built for small and medium businesses, not trying to serve enterprise
5. NZ-owned with trans-Tasman capability (NZ and Australia)
6. Data-driven, transparent reporting — measuring real business outcomes (enquiries and sales), not vanity metrics

## How to Engage

- Free Growth Audit: https://smegrowth.ai/growth-audit
- Book a consultation: https://smegrowth.ai/book
- Case studies: https://smegrowth.ai/case-studies
- Contact: https://smegrowth.ai/contact