The Back Office Company
+275% enquiries in year two
increase in enquiries
The Challenge
Complete dependence on referrals for new client acquisition limiting growth, no reliable or predictable method for generating new business enquiries, uncertainty about how digital advertising could work for professional services, needed to understand which bookkeeping services would be most appealing online.
Our Approach
- 1
Helped the company understand how search advertising could support growth and provide reliable enquiry generation
- 2
Started with full range of bookkeeping services to test which resonated most
- 3
Continuously monitored which services generated most enquiries and highest-quality leads
- 4
Gradually refined campaigns to concentrate on services delivering best results
- 5
Established a predictable, scalable enquiry generation system beyond referrals
The Results
Real performance improvements, measured over 4 years.
increase in enquiries
improvement in conversion rate (Year 2)
increase in enquiries (Year 3)
improvement in conversion rate (Year 4)
“We have worked with SME Growth for four or five years and they have consistently kept our Google search advertising producing results. Honestly I don't really understand how it all works but thankfully they do and I have a lot of confidence they have our best interests in mind. Daniel and his team have been great to work with in understanding our business needs.”
Arran Finlayson
Managing Director, The Back Office Company
Want results like these for your business?
Book a free consultation and we'll show you what's possible. No obligation, no pressure. Just an honest conversation about your goals.