0508 4 Digger
From bankruptcy to a 7-person team
increase in conversions
The Challenge
The business was facing potential bankruptcy with only two staff members and virtually no incoming work. They had an insufficient lead generation system, an outdated website, no strategic digital marketing approach, and a limited budget due to financial constraints.
Our Approach
- 1
Emergency response Google Search campaign to generate quick leads while funding longer-term solutions
- 2
New website showcasing services and expertise
- 3
Search campaigns aligned with specific earthmoving services and customer needs
- 4
Continuous optimisation of targeting, ad copy, and landing pages based on performance data
- 5
Ongoing partnership for sustained improvement
The Results
Real performance improvements, measured over 6 years.
increase in conversions despite only 45% increase in spend
improvement in conversion rate
reduction in cost per conversion
staff growth within 2 years
“Six years ago, we were staring at bankruptcy. With just two staff members and virtually no work coming in, I was preparing to close our doors for good. SME Growth didn't just save our business; they transformed it. Our conversion rate has increased by over 1500%, while our cost to acquire each new customer has dropped by 92%. Hire them. Now. It'll be the best business decision you make.”
Rod Alarcon
Managing Director, 0508 4 Digger
Want results like these for your business?
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