Mr Walker
Dynamic campaigns across plumbing and electrical
increase in enquiries
The Challenge
Balancing lead generation between plumbing and electrical services based on team availability, managing seasonal demand variations affecting each service differently, maintaining cost-effective enquiry generation across both service areas, ensuring consistent workflow without overwhelming either team.
Our Approach
- 1
Dynamic campaign weighting: flexible campaigns shifting focus between plumbing and electrical based on current team capacity
- 2
Custom campaigns with specific messaging and landing pages for each service line
- 3
Real-time campaign adjustments based on team availability
- 4
Concentrated targeting on Auckland's North Shore
- 5
Ongoing tracking and adjustment optimising lead quality and cost efficiency
The Results
Real performance improvements, measured over 4 years.
increase in enquiries over 4 years
improvement in enquiry rate over 4 years
reduction in cost per enquiry over 4 years
increase in conversions in Year 4 (2023-2024), compared to Year 3
“SME Growth's team understood this challenge and developed a unique approach that allows us to shift our advertising focus based on current team availability. The dramatic improvements in conversion rates and lead quality have been game-changing for our business.”
Shawn Cain
Managing Director, Mr Walker
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